Around 1983, Steve Jobs hired John Sculley, then president of Pepsi-Cola, to become the president and CEO of the company. Sculley was a true businessman, with no prior knowledge of how to run a computer business. Jobs and Sculley began arguing in 1985, Sculley believed that Jobs was to intense with his work, while Jobs thought that Sculley was an incompetent president and CEO because of his lack of knowledge for computers. Their arguments became so heated that they ended with Jobs leaving Apple. After Jobs left, Apple became embroiled in a legal battle concerning the GUI (Graphical User Interface) in Windows 1.0, and how it was extremely similar to that of Apples OS at the time. Apple and Microsoft ended the lawsuit with Gates signing a statement discerning that Microsoft would never use the GUI interface from Apples OS in Windows 1.0. With the introduction of the Mac II, Apple was booming, but that was short-lived, for PC clones were cropping up all over the place that could run Windows OS, whereas no clones of Macintosh computers had been made. Apple countered this problem with the introduction of its Powerbook 100 computer, their first portable computer in 1991. The past 8 years were a tumultuous time for Apple.
Monday, January 4, 2010
Problems and Solutions at Apple
Around 1983, Steve Jobs hired John Sculley, then president of Pepsi-Cola, to become the president and CEO of the company. Sculley was a true businessman, with no prior knowledge of how to run a computer business. Jobs and Sculley began arguing in 1985, Sculley believed that Jobs was to intense with his work, while Jobs thought that Sculley was an incompetent president and CEO because of his lack of knowledge for computers. Their arguments became so heated that they ended with Jobs leaving Apple. After Jobs left, Apple became embroiled in a legal battle concerning the GUI (Graphical User Interface) in Windows 1.0, and how it was extremely similar to that of Apples OS at the time. Apple and Microsoft ended the lawsuit with Gates signing a statement discerning that Microsoft would never use the GUI interface from Apples OS in Windows 1.0. With the introduction of the Mac II, Apple was booming, but that was short-lived, for PC clones were cropping up all over the place that could run Windows OS, whereas no clones of Macintosh computers had been made. Apple countered this problem with the introduction of its Powerbook 100 computer, their first portable computer in 1991. The past 8 years were a tumultuous time for Apple.
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